![]() ![]() We have a lot of restaurants in different countries which cater to in house and local clients. Q: Why did Accor decide to set up its own platform, and not use third party marketplaces? We’ve established a firm partnership with ResDiary and enjoy working with them. Their expertise has grown over a number of years not only in their table management software, but also yield management and now digital marketing. Not only do they have a fantastic product and strong technical capability but their philosophy is centred on helping the restaurateur be successful – their model is based on a licence fee and not a transaction fee, which means if you already have a base of loyal customers, you are not charged every time they return. We put considerable effort into looking at different solutions and ResDiary came through as the clear winner. Yes we are using ResDiary as the engine behind Table Plus. Q: What’s the technology behind it? Did this evolve from your partnership with ResDiary (the Glasgow-based online booking system for restaurants)? ![]() Also, importantly the platform is free to Accor Hotels under any of our brands in the Asia Pacific region. Table Plus is about bringing that passion to life by giving our members more opportunity to experience it. We have a lot of passion for Food and Beverage in both our outlets and our membership base – Le Club and Accor Plus. We have over 600 bookable restaurants in Asia Pacific and it’s important to us that our guests have a consistent quality booking platform that is integrated with the rest of the hotel, dining or membership experience. There is significant growth in the number of online restaurant booking providers, but for our guests we wanted to better tailor the experience to their needs. We see a strong trend where customers expect restaurant bookings to be made online. Q: What’s the thinking behind the launch of Table Plus? WIT talks to Louise Daley, Executive Vice President and CFO, Accor Asia Pacific, and formerly CEO of Accor Plus, about the intent and execution behind Table Plus. Recognising that food & beverage is the next frontier being eyed by OTAs such as Priceline (which bought Open Table), TripAdvisor (which bought La Fourchette) and Recruit (which bought Quandoo), Accor Hotels is clearly making pre-emptive strike to protect food & beverage revenues before that too is disintermediated. This January, it launched Table Plus, a new online and mobile booking site for restaurant reservations, giving diners access to book restaurants at AccorHotels across Asia Pacific. It was clearly a move to regain control of its own inventory and to counter the growing power of the global OTAs. ![]() Amid food & beverage disruption, Accor launches Table PlusĪll part of its digital transformation, Accor Hotels launched Accor Marketplace, a platform to distribute not only its own branded hotels but independent properties. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |